Do your customers need higher quality? You don't know. An IPTV Reseller Panel with per-channel bitrate monitoring would tell you which streams are underperforming. British IPTV viewers on fast connections want 8Mbps. Viewers on slow connections need 2Mbps. What actually works is asking your provider for bitrate analytics. Which channels stream at what quality? Most operators never ask. They guess.
That said, British IPTV resellers who optimize quality all monitor bitrates. Your IPTV Reseller Panel might not show this data. So you sample manually. Download 60-second clips of popular channels. Check bitrate in MediaInfo. I've watched resellers discover their "HD" channels were actually 480p upscaled—and their customers deserved better. Honestly, check your top 10 channels' actual bitrates right now. Are they honestly labeled? Would you pay for them? If not, complain to your provider or switch. Bitrate is not marketing. Bitrate is reality. Know your reality. Improve it.